Global Summit 2024

A visual identity that elevates the skyline

The Global Summit 2024, organized by The Consumer Goods Forum, took us to the vibrant city of Chicago last June, where we had the opportunity to design the visual identity for this iconic event.

This year, our challenge was to integrate the title “Global Summit” into an image that reflected Chicago’s iconic skyline. With a combination of photography and 3D design, we created virtual buildings where the windows formed the letters of the title, bringing to life a composition that shone at the heart of the city.

This visual identity not only encapsulates the essence of the event but also establishes a powerful visual dialogue with the urban environment. Additionally, we designed a series of graphic materials, from banners to newsletters, to promote and provide coherence to the event across all its platforms.

Here you can see other branding and campaign projects.