A new identity for collective sustainable action

Cascale, the evolution of the Sustainable Apparel Coalition, symbolizes a new chapter in its mission towards a more sustainable future. At Canana.Studio, we had the privilege of creating the visual identity of the new brand from scratch.

The new name, Cascale, comes from a meaningful combination: “Cas” is derived from “SAC” reversed, “CA” stands for “collective action,” and “scale” refers to scalable ambitions. This concept is embodied in a logo inspired by the cyclical rhythms of nature, evoking the phases of growth and reflection that unite us on this path.

We developed a complete set of visual materials to support this transformation: from magazines and presentations to designs for global events and digital elements. Additionally, the brand guidelines ensure consistency and strength of the identity at all levels. The project debuted at the Manufacturer Forum in Dhaka, where it impacted participants and stakeholders, marking the start of a new era.

Here you can see other branding projects.