A sustainable visual identity for a transformative event

For SRS 2025, an event dedicated to addressing the most critical sustainability and health challenges, we designed a unique visual identity that reflects its mission to drive positive change and accelerate industry transformation.

The challenge we faced was to create an image that connected with sustainability. To achieve this, we designed the logo using leaves as the main element, a clear and powerful symbol of nature. This innovative visual approach directly integrated the ecological message of the event while conveying a sense of growth and renewal.

In addition to the logo, we developed a color palette and graphic elements that perfectly complemented the event’s theme, highlighting the relevance of these topics to the industry and attendees. With a selection of innovative formats and a fresh, natural image, we created a visual identity that captured the essence of SRS 2025 and generated significant anticipation around the event.