A video to drive commitment to emissions reduction
For the Global Summit 2024, Canana.Studio developed a presentation video for the new Coalition Net Zero by The Consumer Goods Forum (CGF). This project was created to introduce the formation of this coalition, which aims to accelerate the consumer goods industry’s commitment to reducing greenhouse gas (GHG) emissions. The coalition was announced in a historic decision in June 2023 by the CGF Board of Directors.
The video, featuring a special winter version of Vivaldi’s “Winter,” blends dramatic moments with an uplifting and motivating final part. Through a powerful selection of images and texts, we created a piece that not only informed but also inspired attendees to join this global commitment to sustainability.
The music, with its contrasts, marked the evolution of the coalition, from awareness of the challenges to motivation for action. The result was a piece that captured the essence of Coalition Net Zero’s goal: leading the way to a future with lower emissions and a greater commitment to the planet.
