1OO · HORIZON

A new visual identity for a future-focused event

We had the opportunity to create the visual identity and communication strategy for 1OO · HORIZON, a unique event designed to foster connection and knowledge sharing among service providers, retailers, and manufacturers. This event provides a space to share best practices and collaborate in understanding the strategic implications of new technologies for business, with direct access to the creators of innovations that are revolutionizing the industry.

For the visual identity, we opted for a bold design that played with the magenta color of the End-to-End Value Chain coalition, adding a more electric and futuristic touch to reflect the event’s innovative spirit. This color shift helped create a sense of dynamism and modernity, perfectly aligned with the objectives of 1OO · HORIZON.

The video we developed as an introduction was an enigmatic piece that generated anticipation before the newsletter campaign and social media posts. With a powerful and mysterious visual narrative, the video prepared the audience for the event, maintaining excitement and curiosity until its celebration.