Branding defines the essence and nature of a company: corporate identity, values, relationship with clients and consumers, the tone with which they communicate, express themselves…, everything that helps to highlight your brand, seduce your customers and make a distinction from the rest.

At Canana.studio we work on branding by building the identity of the company from start to finish: we make a diagnosis of the brand, analyze the communication and branding, detect opportunities and suggest improvements to build the personality of your brand in order to obtain visibility and reputation, increasing its value and its competitiveness so that you can achieve your business goals.

Naming is the creative process in which a name for a brand, product or concept is created. At Canana, not only the development but also the criteria that we follow is very diverse and responds to the different communicative and market needs. The naming of a brand, then, is fundamental, since it is the name by which it will be remembered and, therefore, it must transmit unmistakable values:

• It must have personality without the possibility of being confused with the competition.
• It should not be something that could go out of date or fashion
• It must be memorable and easy to pronounce in many languages. The more, the better.
• It must be unmistakable and vibrant.
• It must have rhythm, sound and be musical.
• It must have positive connotations that connect with your brand commitment.
• It must be freely available on the Internet and on social networks.

At Canana.studio we offer the possibility of naming everything related to your company, product or service, based on your communicative needs and market objectives.

In the creative process of a corporate image we find: 1) the design of logos, formed solely by the name of the brand and its typographic design, and 2) the symbol, which accompanies the logo, and both form the complete corporate image . Therefore, the corporate image (popularly known as the logo) is the face of your brand and has to transmit values and unequivocal assets and forthwith: the brand feeling. Therefore, the logo must be:

• Memorable: it must be remembered and quickly identified.
• Conceptual and consistent with the promise of value of the product or service it represents.
• Timeless: designed to survive changing trends.
• Visual: it has to stand out from the competition and attract attention.

At Canana.studio we know how to find the essence of your company, convert it and synthesize it visually and conceptually into a logo that, at first glance, will transmit the main values of your brand.

Corporate identity manuals set guidelines and rules for all graphic elements that make up the corporate image of a company or brand. They allow you to correctly apply the logo, corporate colors, typographies, the web, posters, brochures, catalogs, envelopes, stickers, shopping bags, presentations, business cards, exterior and interior signage, newsletters (newsletters and business magazines), electronic signature, commercial vehicles … The corporate identity manuals consolidate the correct use and application of the corporate image for everyone who uses it.

At Canana.studio we study, analyze, create, develop and take care of every aspect of your corporate identity meticulously so that the graphic concept and its perception are particular and consistent with each other and embodies all of the communicative elements that your brand needs.

Packaging, packing, product redesign

The product image and its packaging (presentation) are created in a strategic way to ensure maximum funcionality at the point of sale and to guarantee that your product is the one chosen by the customer to take home, therefore, it has to draw attention and must be thought about and designed to sell. To achieve this, we need to plan what the packaging says about the product and also how to say it. In accordance with the strategic positioning of the brand, each container and each product label must guarantee satisfaction and convey emotion and benefits to its consumers.

At Canana.studio we create content that suggests benefits and emotions, we convert concepts into visual messages and look for ways and designs that embrace the product. Quite simply, let your product stand out for its qualities and be both attractive and evocative!

Exterior and interior signage, exhibition design, signage, trade fair booths …

We create your brand or retail branding project by designing it and adapting it to the characteristics of the different spaces, always maintaining and enhancing the corporate essence and attributes as well as brand values: commercial chains, catering and restaurants, design of premises and thematic spaces, showrooms or exhibition halls, stands and fairs, ephemeral spaces, shops …

At Canana.studio we take care of everything from  creativity and design to the production and installation of all the elements that any space requires.

Frequently we have to  explain and support the whys and wherefores of  a product or service: define its values and characteristics, demonstrate why it is the best compared to the competition, detail benefits, stir up emotions …

In Canana.studio, based on a brief, a script, an idea or relevant information about your brand, we create and generate content to then explain a unique story, storytelling or an attractive brand story, that connects with the emotions of your customers and transmits the strengths of the brand. We can also edit, translate and add voice-overs, too.

When we work on  strategic brand positioning, we study the brand; we analyze the trajectory; We detect the differential traits and highlight them; we observe its market and its positioning compared to the competition; we detect weak points and discard what is not useful.

At Canana.studio we work on the strategic brand positioning by identifying and defining the attributes of the brand, the benefits for the customer, the brand territory, the differential value and the brand feeling, and finally we define the tone of the communication and we create all the verbal and visual messages needed to communicate with the public. If your brand conveys all its values, it will be well positioned!

Bad solutions and corporate applications may end up blurring the identity and communication of a brand. A good brand communication plan will preserve your corporate identity and  character throughout all campaigns (press announcements, communication in social networks, digital marketing, point of sale communication, fairs, etc.) and will always use the same communicative voice and verbal and visual discourse, making it easily recognisable as well as being well-positioned and consolidated as a brand.

At Canana.studio we develop brand communication plans that fit perfectly into your marketing plan or your communication needs.

Do you need to corner a market, launch a new product, increase sales or customer loyalty or improve brand reputation? Behind each one of these needs there must be a strategy and a unique and personalized communication plan to achieve the objectives set.

At Canana.studio we create and develop your global communication strategy (traditional and online campaigns) with a specific plan that includes details of all channels, the tools, the components, the design and the creativity proposals. In addition, we maintain the consistency you need to optimize your results and make them adjust to your brand positioning, your plan or your marketing goals.

An advertising campaign pursues interest, seduces, convinces, transforms and sells, and is based on the objectives and marketing plan of the company and the benefits that customers will acquire when purchasing said product or service.

At Canana.studio we carry out comprehensive advertising campaigns, taking into account what motivates the consumer. Thus, we develop  the creative and communicative strategy to do so: we analyze the products and services, we identify strong points and condense them in a key message that the campaign must articulate, we define the promise of value, and we propose a unique creative concept which is consistent and in accordance with the values of your brand.

A good advertising or promotional campaign must be interesting, be seductively creative, convince and sell! Corporate image and identity, content, channels, media … We design and produce all the creative processes, graphics, audiovisual and marketing tools for advertising campaigns: advertisements, promotions, catalogs, websites, online tools, e-mail or electronic publishing , banners, street marketing, presentations, videos, newsletters, bulletins, pamphlets business magazines, leaflets, commercial publications, journals or mailings, etc., paying careful attention to the quality of the concepts, messages and graphic design.

At Canana.studio we carry out the whole creative and communicative strategy of all the components of an advertising communication campaign thoroughly: from the writing of contents to the adjustment of the last frame of a promotional video.

Social media and communication strategy in networks, banners, web design, microcontrollers, landing pages, electronic signature, digital marketing, interactive applications…

People talk about your brand, and social networks are one of the best places to do so. Seduce your customers by talking about what interests them and by offering the possibility of talking with users proactively: responding rapidly to concerns and queries, quickly resolving the possible incidents that could affect the reputation of the brand, and always using clear and effective language in all responses.

At Canana.studio we offer you the option to plan your social media strategy to achieve:

• A solid, coherent and effective online communication: social management (community management) to enhance brand values, boost your online community, handle queries …
• Publicity: Ad design and effective banner ads on networks like Facebook, Instagram, Twitter or LinkedIn.

Nowadays, it is very easy to create a website based on a template. What is difficult is for it to maximize customer relevancy and competitive distinctiveness, have clear communication and meet your business goals.

In addition, you must also take into account:

• Usability and navigation: clarity, readability and good structuring.
• The content: what you say, how you say it,  persuasive and quality wording.
• The goals: sell, show, capture, inform.
• The design: must be attractive for customers and reflect the values ​​and personality of your brand and SEO positioning. That is, if Internet search engines find the keywords with which you identify your brand, they will find you!

At Canana.studio we work online with a global vision to follow the strategic positioning of your brand and a communication plan to maximize your brand value. And, for this, we know that it is essential and critical to have a good web design, with good structuring of content, and well-positioned on the web.

Posters, signs, roll-ups or roll-up, billboards, exhibitions, booths, commercial vehicles…

Defining a good exterior communication strategy is the key to infiltrating the day to day lives of potencial customers: while out walking  or waiting for the bus, on our way to work, while on the beach … All around us we are enticed and attracted visually by publicity that obliges us to look at the giant face that is on the canvas of the building in front, that placard we find while travelling along the motorway or that sticker in the underground floor. There is nothing random, every one is strategically located and in its place.

At Canana.studio we work with you to define the best options for your outdoor advertising needs and make your presence known and notorious in all the strategic places.

Publishing: catalogues, posters, magazines, books, brochures, booklets or flyers

Commercial stationery: letters, envelopes, business cards, stickers, commercial bags, technical manuals, commercial publications …

Editorial design is one of the most complete and exciting branches of graphic design. It often requires a good dose of creativity and a high knowledge of editing programs to be able to collect all the graphic, conceptual and corporate identity criteria that the brand and its communication plan demand, as well as the abilty to know how to adapt at the same time what the tarket market demands: designing a magazine for a school is not the same as designing a newspaper or a magazine about economics.

At Canana.studio we study and plan the graphic design of each publishing project meticulously, carefully choosing each image, typography, colour, finish, format and distribution of the space to faithfully reflect corporate values, marketing objectives and the purpose of each communicative component.

Email marketing, electronic publishing or e-mailings, newsletters, business journals …

An alluring issue, a good call to action, a well-developed and persuasive text, with a cool, attractive and remarkable design. Email marketing continues to be an excellent customer recruitment and loyalty tool, since you can remind them what you can do for them through newsletters or business magazines, offers and information of interest to them. It also helps you to contact former customers, people who were interested in a product without buying it or simply to reunite a visitor with your website.

At Canana.studio we help you to configure and customize your publishing or mailing campaign, from the creation of content to shipping, through the analysis of the impact on your customers.

Corporate videos, advertising spots, animated infographics …

Audiovisually, we have the opportunity to explain vivd stories that show and express everything that can not be perceived through other channels of communication. A well-argued script, which offers vibrant scenes of motion and camera movements, suggestive and evocative sounds and music, provocative and unexpected visual impacts directly associated with brand values; Showing the benefits of a product or service, and transmitting decisive messages is fundamental in the success of a good audiovisual project.

At Canana.studio we offer you the possibility of an integral audiovisual item: from the creation of the brand story, the script or the voice over to the adjustment of the last frame of the video everything perfectly fitted with animation, sound and music.

Street marketing, items and promotions at the point of sale, displays, product launches…

Stands, exhibitors, ephemeral promotions for retail, showrooms, pop-up stores, merchandising solutions and point-of-sale advertising (POS display), design of thematic spaces … All these spaces require actions and elements so that the communication campaigns at the point of sale, events or advertising are strategically highlighted.

At Canana.studio we take care of the entire process necessary to carry out communication actions at the point of sale: planning, strategy, creativity, design and production of all components and materials. Using promotional techniques, retail marketing and commercial packaging formats, we dress the product so that it immediately cries out for attention and seduces the consumer.

Advertising, didactic illustration …

Illustrations and computer graphics are very powerful and recurring visual resources when it comes to creating the content of a communication campaign. Often, when the illustration and computer graphics are well determined, they become an immediate visual synthesis of what the text explains in more detail, so they become an important communicative element with great visual impact to attract the reader or user.

At Canana.studio we create all kinds of custom or themed illustrations and infographics related to any field (scientific, technical, infantile …) and need (explanatory, didactic, chronological …) from scratch.

Corporate, product, social networks, nature…

Photography has become indispensable in many sectors: food, industry, automobile … And there are many types of photography: corporate, product, nature … Photographic images convey contrasting values and perceptions: sensations, details, chromatic, behavior, calls for action, desire … Therefore, they are studied, considered and chosen conscientiously to transmit certain values according to the strategic positioning of the brand and the communication plan of each company, product or service.

At Canana.studio we treat photography in a unique and personalized way, because we understand that each advertising campaign, each strategic promotion and each brand communication plan requires a unique and original photographic creativity that has been adapted to its communicative needs and conveys all the messages and values associated with the brand.

The best way to present a product or service is by saying just only what is necessary  and what the client needs to know in a well-written, clear, direct and concise way. If this is accompanied by a good communication strategy with a strategic media plan, we can get the  message across exponentially.

At Canana.studio we execute your media and marketing plan, maintaining the virtues of the brand as well as perfectly adapting your corporate identity without losing the coherence of communication or the vision and concept.

Signage, offset and digital printing

All communication campaigns and their printed or offline communication materials need to be reproduced physically. They must be adapted to different, sizes, formats and media, ranging from the digital printing of corporate cards to large format printing or the installation of stands at fairs. Each piece is unique and exclusive and has its own minimum technical specifications and requirements for a perfect final reproduction.

At Canana.studio we have a long line of experience in the integral production and quality control of each system of printing and reproduction. Each piece is prepared individually: using  appropriate materials, supervising the production and the finishes, following the installations and managing the terms and the transport.